Wednesday, 12 January 2011

OCP latest project - Canon Laser Printer video

Are all laser printers made equal? We were commissioned by Canon to create this video to showcase the finest features of Canon printers and All-in-Ones, and you can check out the rest of our works at!

Thursday, 6 January 2011

OCP latest project - Canon PIXMA Wireless video

My creative and communications firm, Orange Cactus Project - was recently commissioned by Canon Singapore to create a product video to showcase the wireless feature of the new PIXMA photo printers and All-in-Ones. We chose to use a fast and snappy edit to communicate the wireless features of Canon PIXMA, using a white simple background and lots of 3D work to bring across the benefits in a graphical manner.

The storyline is simple - how a typical family can use and share a PIXMA printer wirelessly in their home. Instead of shooting in a home setting, we chose a white background to strip the environment of its context and reduce clutter, and we are able to use 3D to stitch the three characters seamlessly into one continuous sequence.

Enjoy!  :)