Monday, 8 March 2010

Turning negatives into positives

Just two days ago, American actress Sandra Bullock turned up at the Razzies Award to accept the "Worst Actress" prize for her role in All About Steve. In case you haven't heard, the Razzies Award is the spoof counterpart of the Oscars, and they're given to the worst performance in the movies. As an actress who's hotly tipped to win an Oscar for her role in The Blind Side the following day, winning the Razzies for being the worst actress is probably one of the worst things that can ever happen.

What would you do in her situation? Most publicists and managers would have told her to pan the critics for being stupid and blind to her talent, and simply focus on the Oscars instead. Not Sandra Bullock. The spunky actress turned up at the Razzies (something big-name artists seldom do) and accepted the award to a standing ovation. Amazingly, Sandra Bullock came with a a trailer full of "All About Steve" DVDs so that everyone at the event can have a free copy of the movie!

"Something tells me you all didn't watch the film because I wouldn't be here if you really, really watched it and understood what I was trying to say," she said in her acceptance speech. "Everyone gets a copy and this is the deal I'm going to make," she told the cheering crowd. I will show up next year if you promise to watch the movie and really consider if it was truly the worst performance. If you're willing to watch, I'll come back next year and give back the Razzie." Needless to say, she was a huge hit with the crowd.

Being nominated for worst performance is something that will go down very badly with most artists, and yet Sandra Bullock is able to charm the pants off the crowd with an amazing twist of PR genius and lots of spunk and guts. The next time you find things going very badly your way, perhaps you will dig deeper and find a way to changes things around radically - to your favour!

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